Despite bearish technical momentum, the stock trades at a deep discount (0.68x P/B) with a 4% yield. Price is testing key support at S1 ($37.93) and the 50-day SMA ($37.76). Analysts strongly recommend buying with a $46+ target. The trade plays a mean reversion to the 200-day SMA ($40.93), with a stop set just below the recent support cluster to manage downside risk.